ANALYSIS OF THE INFLUENCE OF FINANCIAL PERFORMANCE ON VALUE OF THE FIRM WITH PROFITABILITY AS THE INTERVENING VARIABLE OF CONSUMER NON CYCLICALS - PROCESSED FOODS SUB SECTOR

Increased production from The Processed Foods Sub Sector will have an impact on increasing investment realization obtained domestic and foreign investment, as well a support for economic growth in Indonesia. greater the return of better company's national economy's condition. research’s goal was to investigate liquidity, leverage, company size firm value, with profitability serving intervening variable. This research is causal associative quantitative study non-cyclical consumer companies listed Indonesia Stock Exchange processed foods sub-sector 2018 2020, utilizing purposive sampling technique, 14 chosen samples. study's data processing technique makes use program SmartPLS 3.0. results showed: 1) unaffected by liquidity 2) has no discernible business value 3) leverage 4) substantial beneficial 5) had effect 6) bearing 7) 8) little while it 9) when present 10) small. Profitability both positive considerable value. indicates that important factor drives bigger profitability, profit higher findings indicate significant value.
 Keywords: Liquidity; Leverage; Size; Profitability; Firm Value.